About the client
Bookmyfinance uses its technology based solutions and helps you find the best suited financial institution / Banks in the market for your financial requirement. BFM, as an organisation, understand that no single financial institution could be the best in all products when it comes to their client’s finance requirement.
The Challenge
As any other innovative startup, BMF was limited on budget and needed cost effective strategies to not only launch a new brand but also create brand awareness and quickly generate leads. They hired few sales resources who were cold calling on a procured database. The response rate of such calls is way too low and they were not getting enough
leads. The challenge was to find an alternate strategy that works for sure.
Expectations
BMF wanted to quick, yet professional website to reflect their services and a bunch of leads everyday so that their sales team can focus on qualifying leads and then converting them to opportunities - with a low budget. They wanted leads to flow in as soon as possible.
